PhD in Marketing
Coursework
A minimum of 13 semester courses at doctoral level are required. Each semester students will consult with the Marketing faculty coordinators to receive approval of their course selections.
Foundational Courses (2 courses)
STUDENTS IN THE MARKETING PROGRAM CHOOSE ONE OF THE FOLLOWING SEQUENCES
Microeconomics
- Microeconomic Theory I
- Microeconomic Theory
Psychology
- Social Behavior in Organizations: Research Seminar
- Advanced Social Psychology
Sociology
- Sociological Theory: Seminar
- Organizational Analysis: Seminar
Research Methods Courses (4 courses)
Students must take four research methods courses, including at least one course in research design.
Research methods courses that meet this requirement include, but are not limited to:
CONSUMER BEHAVIOR
Research Methods Courses
- Intermediate Statistical Analysis in Psychology
- Multivariate Analysis in Psychology
- Intermediate Quantitative Research Methods
- Advanced Quantitative Research Methods
- Analysis of Longitudinal Data
Research Design Courses
- Design of Field Research Methods
- Experimental Methods
- Field Experiments
QUANTITATIVE RESEARCH METHODS
Research Methods Courses
- Introduction to Econometrics
- Introduction to Applied Econometrics
- Econometric Methods
- Advanced Applied Econometrics
- Advanced Quantitative Methods II
- Probability Theory
- Statistical Inference
- Bayesian Data Analysis
- Incomplete Multivariate Data
Quantitative Research Design Courses
- Advanced Quantitative Research Methodology
- Program Evaluation: Estimating Program Effectiveness with Empirical Analysis
- Statistical Methods for Evaluating Causal Effects
Additional Doctoral Courses (7 courses)
Marketing students are required to take five additional doctoral courses.
Consumer Behavior-track students are required to complete:
- Consumer Behavior
- Marketing Models
- Micro Topics in Organizational Behavior
- Behavioral Approaches to Decision Making and Negotiation
- Two breadth courses
- One elective doctoral course
Quantitative-track students are required to complete:
- Consumer Behavior
- Marketing Models
- Two breadth courses
- Three elective doctoral courses
MBA Courses (2 courses)
All students without an MBA degree are required to complete two case-based NU MBA courses.
Seminars
Students are strongly encouraged to attend and participate in seminars throughout their program.